501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

    Planning the Battle--and Choosing the Right Tactics
    eMarketing, Digital Media/Social Networking
    Grand Opening/Reopening and Holidays
    Four Walls Marketing
    Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
    Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

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